How to write a Cover Letter that secures interviews: Expert tips, examples & mistakes to avoid

Make your cover letter stand out 

Your cover letter can be the deciding factor between progressing to the next stage or being passed over. It’s your opportunity to demonstrate why you’re the ideal candidate and add a personal touch to your CV.

Our free guide to securing an interview offers practical tips on writing a compelling cover letter, plus advice on refining your CV and online presence.

What's inside the guide:

1. Strengthen your CV 

• Focus on essential details
• Showcase your key strengths
• Customise for each application
• Present your experience clearly and professionally
   

2. Improve your online profile

• Optimise your LinkedIn profile
• Build valuable connections
• Engage with relevant groups and content
   

3. Write a persuasive cover letter

• Your cover letter should complement your CV and explain why you’re the right fit for the role.
   

Cover letter tips with examples:

1. Personalise your approach

Incorporate keywords from the job description and back them up with examples.
Example:
If the advert mentions ‘project management experience,’ you could write:
"I led a cross-functional team to deliver a digital transformation project ahead of schedule.”
 

2. Use a clear subject line

Address your letter to a named contact and include the job title and reference number.
Example:
Subject line: Application for Marketing Manager – Ref: MM2026 – Jane Smith
 

3. Keep it brief

Aim for one page and focus on relevant experience.
Example:
With five years in B2B sales, I’ve consistently exceeded targets and built strong client relationships.
 

4. Add value beyond your CV

Highlight achievements without repeating your CV word-for-word.
Example:
While my CV lists my technical skills, I’d like to emphasise my ability to turn complex data into actionable insights.
 

5. Outline next steps

Let the employer know your availability and preferred contact method.
Example:
I’m available for an interview at your convenience and can be reached via email or phone.
 

6. Check and refine 

Finally, ask someone to review your draft for clarity and tone.

Mistakes to avoid:

• Using a generic template
• Copying your CV exactly
• Failing to address a named person
• Writing too much or too vaguely
• Ignoring the job description
• Using an inappropriate tone
• Typos and grammatical errors
• Forgetting a call to action

Our expertise in cover letters and interviews

Our recruitment specialists help job seekers secure interviews every day. We’ve supported thousands of professionals in finding their next role, so we know what employers look for in standout candidates.

This guide is written by experts who understand the market. At Hays, we do more than match you with opportunities – we also provide training, upskilling, and tailored advice to help you reach your potential.

Need help with your cover letter? 

Download our Securing an Interview guide for practical tips on structuring your CV, writing a compelling cover letter, and boosting your chances of success.