Job type
PermanentLocation
Dublin 24Working Pattern
Full-timeSpecialism
MarketingIndustry
Technology & Internet ServicesPay
€40,000 - €55,000 DOE
B2B Marketing Executive – Up to €55,000 DOE - Dublin 24
Your new role
Your responsibilities
You will join a dynamic and growing technology organisation as a B2B Marketing Executive, responsible for driving local marketing strategy while collaborating with a wider European marketing team. This role offers the opportunity to lead impactful campaigns, manage rebranding initiatives following an acquisition, and contribute to revenue growth through innovative marketing strategies.
Your responsibilities
- Develop and execute local marketing plans, including vendor-sponsored campaigns and events.
- Align local branding with group standards and integrate group-wide initiatives into local strategies.
- Create lead generation programs and compelling B2B content such as whitepapers, case studies, and blog posts.
- Plan and deliver multichannel campaigns targeting key B2B segments.
- Collaborate with technology partners on joint campaigns and objectives.
- Oversee digital marketing activities, including SEO, SEM, and social media advertising.
- Monitor campaign performance, analyse metrics, and optimise strategies for maximum impact.
- Provide regular analytics reports to stakeholders using tools like Google Analytics.
- Work closely with the sales team to develop marketing collateral and ensure consistent messaging.
What you'll need to succeed
- Bachelor’s degree in Marketing, Business, or a related field.
- Proven senior-level experience in B2B marketing with a strong track record of driving revenue growth.
- Solid understanding of digital marketing, content creation, and social media strategies.
- Excellent communication and interpersonal skills.
- Experience with marketing automation tools and CRM systems.
- Advantageous: Experience in technology services or SaaS marketing, familiarity with ABM strategies, and knowledge of networking or cybersecurity sectors.
What you'll get in return
- Competitive salary and benefits package.
- Opportunity to work in a fast-paced, innovative technology environment.
- Exposure to European-wide marketing initiatives and collaboration with industry-leading partners.
- Career development opportunities and the chance to lead impactful projects.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV.