Super Connect For Good: recognising the positive impact of innovation in technology

James Hallahan, Director of Hays Technology, UK and Ireland

What is Tech for Good?

Technology is arguably the most powerful tool at our disposal when it comes to effecting change in business, welfare and indeed society at large. There can be no doubt that Tech for Good is now a movement, and one that’s rapidly gathering pace.

This momentum can in part be attributed to the increase in social solidarity that we saw in response to the Covid pandemic, which led to a surge in innovation from many entrepreneurs in a bid to help solve some of the UK’s most pressing challenges. An increasingly remote delivery of services, processes and interactions as a result of the series of nationwide lockdowns also led to the acceleration of technology adoption as a way of meeting arising complications.

Why Super Connect For Good was launched

We have seen examples of technology being put to incredible use in a bid to create positive social outcomes in a number of areas including health, education, environmental sustainability, equal opportunities and living standards.

In response to the increase of Tech for Good initiatives, for the last two years recruiting experts Hays Technology and global super connectors Empact Ventures ran a nationwide ‘Super Connect For Good' competition, in a bid to uncover the best emerging tech start-ups and scale-ups that make a positive impact on people’s lives through technology.

The competition was opened up to tech start-ups and scale-ups that were shown to create positive social change in any part of society, including education, healthcare, local communities, public services and more. Last year, hundreds of entries came in from all over Europe to compete in both regional and industry categories. The winner in our Virtual Final in November 2021 was announced as MediSieve, a London-based biotech company pioneering an innovative new medical treatment that can detect and remove specific substances, such as cells, bacteria and toxins, directly from a patient’s bloodstream.

Entries are now open for this year

As a result of the competition’s success over the past two years, Hays Technology has again partnered with Empact Ventures to relaunch Super Connect For Good, and this time we have widened entries to capture applications from across the UK and Ireland, Europe and Australia and New Zealand.

Overall, there will be ten regional winners and ten industry vertical winners (for AI for Good, FinTech for Good, FoodTech, EdTech, MedTech, HealthTech, ClimateTech and General Tech for Good). We’re also continuing with our Pre-Seed Challenge as well as an Impact Challenge – a focus on tackling a wider industry challenge that makes an aggregate social impact in society. Finally, there will be an overall national winner, giving tech start-ups and scale-ups multiple opportunities for recognition.

Applications will be judged by an expert panel of regional experts, entrepreneurs, funders, and professionals. Alongside Hays Technology and Empact Ventures, the competition is backed by partners including Natwest, Leeds City Council, (NIHR) Surgical MedTech Co-operative, the OVHcloud Startup Programme and others.

Before the announcement of the ten overall industry winners in our Virtual Final, we will be showcasing the top ten in each industry category in our Top 100 Innovation Showcase. You do not have to have enter the competition to attend this, and attendees will have the opportunity to see start-ups/scale-ups in each innovation area compete in front of judges and our live virtual audience, super connect with Tech for Good start-ups and scale-ups, and be virtually super connected to three companies/start-ups based on their interests within eight weeks of the event.

The future of Tech for Good

One thing we have observed, and part of the reason we have created Super Connect For Good, is not only the potential for growth that the Tech for Good movement has, but the importance of collaboration when it comes to growing and supporting the overall ecosystem. Sharing networks and resources provides infinite opportunities for Tech for Good start-ups to continue to innovate in a range of areas, including, but not limited to sustainability, housing, healthcare and education, thereby improving the welfare of societal groups everywhere.

If you are a tech start-up or a scale-up founder and would like to apply to the competition, make sure you submit your application by 11pm on 7th August 2022.


James Hallahan
Director, Hays Technology, UK & Ireland

James Hallahan, Director of Hays Technology and James Harvard, our professional services business, has over 20 years’ experience in technology and digital recruitment, and solutions that deliver outcomes for customer success. James is responsible for delivering strategic growth across both the private and public sectors, through scaling existing products and services and innovating with new solutions to both existing and new markets within which we operate.