Your new company :

Are you an experienced Digital Campaign Specialist looking for an exciting new role? Here at Hays we are looking to speak with an experienced Digital Campaign Specialist about a truly exciting role working with a global brand in the insurance space based in the heart of Dublin City Centre who are looking for a Digital Campaign Specialist to join their team on a 12-month contract.

Your new role :

As a Digital Campaign Specialist, you will m anage day to day running of PPC campaigns and SEO activity to achieve KPIs. You will be responsible for e nd to end digital campaign management; from campaign planning, creative development, co-ordinate all digital marketing activity to ensure full implementation within agreed timelines and within budget. You will d evelop and implement tactical advertising activity to generate sales and leads online primarily though high volume paid search accounts and SEO. You will p erform ongoing paid keyword discovery, expansion and bid optimisation as well as t rack, report, and analyse website analytics, paid search, programmatic and social campaigns. You will p rovide insightful and actionable reports on campaign performance to senior stakeholders. You will be responsible for the m anagement of agencies on campaign development and optimisation to deliver innovative & effective campaigns that generate leads for the client. You will be responsible for the p roject management of digital campaigns from pre-campaign planning to plan for all campaign deliverables through to full implementation of post-campaign analysis – what was / will be delivered, what spend and what / how effective? With the day-to-day management of promotional budgets. You will ensure all marketing activity is within current and relevant regulation & legislation.

What you'll need to succeed :

As a Digital Campaign Specialist, you will have a minimum of 3 years’ experience of working in Digital Marketing and specifically managing SEO and search campaigns of a similar size. You will have a third level qualification in a Marketing led subject OR Chartered Institute of Marketing, Institute of Direct Marketing Diploma would be beneficial but not an essential. A Google Ads and/or Google Analytics certified would be desirable. Proven SEM experience and success managing large scale PPC campaigns across Google and Bing is a must. (SA360 and campaign manager experience desirable) Highly experienced in SEO, with a deep understanding of current best practice SEO tactics that produce relevant search rank results and a positive user experience. You will have a d etailed understanding of a range of marketing communications techniques including paid search, e-mail marketing, SEO, programmatic, paid social and affiliate campaigns. You will have the a bility to effectively manage third party suppliers to support delivery of these activities. Highly effective planning, organisational and project management skills in order to deliver on objectives are essential. Strong analytical skills with the ability to analyse data from multiple sources and make recommendations based on findings. Maintain an up-to-date knowledge of relevant legislation and other market factors. You will have the a bility to work on your own initiative and work in a highly motivated team.

What you'll get in return :

• Competitive salary with annual review
• Annual company & performance-based bonus.
• Contributory pension scheme (up to 10% employer contributions)
• Life Assurance
• Generous annual leave plus Bank Holidays
• Employee discounts
• Education support and plenty of learning opportunities.

What you need to do now :

If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.

If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.