Reverse mentoring: Why you should use millennial employees to mentor senior staff
10 min read | Alistair Cox | Article |
Learn about the benefits of using millennial employees to mentor senior staff members. Alistair Cox, CEO of Hays, gives the latest insights.
Reverse mentoring: Key insights
Increasingly, organisations are turning to younger members of the workforce to mentor their older and more senior colleagues. Implementing these schemes, however, can be a challenge – particularly in some geographies.
There are a few ways to create a culture that encourages millennial employees to act as mentors:
- Create an inclusive culture
- Advance along with technology and society
- Extend schemes to all levels of your workforce
- Work to overcome cultural barriers
- Foster a safe, judgment-free philosophy.
How can businesses make this reverse mentoring benefit employees?
Reverse mentoring: Background
In the last decade or so, the traditional image of the mentor has been radically turned on its head. In the corporate world, many organisations are encouraging reverse mentoring, where senior-level executives are coached by millennials and young recruits.
Beale, who meets regularly with a 19-year-old mentor from the insurance firm’s apprentice scheme, says it is about creating a workforce that reflects the world around us.
“We need to be reminded of what’s happening in the world,” she says. “I take ideas and inspiration from all the young people I work with. This helps me to think about how we can do things differently and appeal to that generation.”
So how do millennials view reverse mentoring programmes? Hayley Smith is the owner of Boxed Out PR and a millennial mentor at the Central Research Laboratory, a start-up co-working space. She believes that millennials are changing the working landscape.
Millennials are, according to Smith, less risk-averse than previous generations. “We have foresight and an entrepreneurial mindset. We see things that older generations will miss, meaning we can create better opportunities.”
So, how could your organisation benefit from reverse mentoring?
Create a more inclusive culture
Learning how to think differently is, says Beale, essential in a fast-changing and increasingly complex world. “It is more important at a time like this, when many people are losing faith in the world’s political and economic systems, to come up with the answers to the challenges people face.”
Many people feel as though their societal and economic concerns, such as globalisation, equality and eroding social values, are being ignored, says Beale. “We have to try to remedy this. And the decisions we make on hiring a diverse workforce have the power to shape the society we live in.”
Beale believes that reverse mentoring is about learning from the people around you and fostering a more open and inclusive culture. And her views are echoed by numerous other innovative employers.
Diane Herbert, the former HR Director of Channel 4 and Director of consultancy Mindshift, says: “The thing I like about reverse mentoring is that it sends a really clear message that learning and developing is a life-long process. It’s not related to one’s age or the number of years’ experience a person has.” It signals that a company values ideas and perspectives, regardless of where they come from.
Keep up with a changing world
Kathy Poole, Interim Group HR Director at Air Partner, says it helps put senior executives in touch with the future. “Youngsters often come with fresh perspectives, open minds and, most importantly, an intuitive approach to new technology and ideas. Reverse mentoring schemes help organisations tap into this huge resource to the benefit of all.”
Richard Daniel Curtis, CEO of The Mentoring School, says it has seen a significant surge in demand for reverse mentoring training in the last few years. “I think many companies are interested because it gives them a unique insight into how the younger generations view their products, processes or the use of technology,” he notes. “We expect this to result in increased engagement and satisfaction for young people, and better insight for the company employing them.”
Sophie Robson is the Founder of the Millennial Matters blog, which looks at how financial services and other employers can engage with the next generation. A millennial herself, she believes that they want to feel engaged and fulfilled in their work. But they also have a great deal to bring to employers.
“We’re the last generation to remember the pre-digital age, but we’re also young enough to take digital innovation in our stride. Millennials are uniquely placed to advise on how we blend modern technology and thinking with the old-world hierarchy,” she notes.
Benefit all levels of your workforce
“The original top-down mentoring agenda involved our mostly baby boomer top-level leaders mentoring primarily millennial junior to middle manager females,” she explains. “When we started the programme, we used it as a high-potential programme with a specific objective. We wanted to identify junior to mid-level women for next-level promotion opportunities.”
Today, all women are eligible to apply for the programme. She explains: “Our senior directors quickly realised the value of spending time with younger team members (generally an hour a month). They were at the operational coalface and brought insights from different life experiences as well as different ways of working. They were particularly knowledgeable around innovative ways to communicate more effectively using technology.”
The scheme was so successful that it was extended across the business to all regional general managers – and even the executive head office team.
Overcoming cultural barriers
There are also challenges to these programmes, especially in certain geographies. In some cultures, such as China and India, where age is revered, reverse mentoring might pose some sensitive issues around seniority. In such cases, the programmes may have to be tweaked or adjusted accordingly.
Emily Cosgrove, co-founder of the Conversation Space, explains: “During our experience rolling out the global mentoring programme at jewellery firm Swarovski, we were mindful and aware of the nuances and impact of cultural contexts.”
At their first session in Asia Pacific, for example, they had to focus the mentees on considering how they would engage with their mentor. The aim was a more equal ‘adult-to-adult’ conversation, rather than a ‘parent–child’ type relationship. In practical terms, this meant noticing language and paying attention to power differences, Cosgrove says.
Cosgrove also recommends creating a safe, neutral space for both participants to meet. Here, their hierarchical roles are easier to overcome. She adds that it can also be a great equaliser, capable of shifting perspectives.
“The wider the generation gap, the bigger the impact,” says Cosgrove. “It’s about putting yourself in someone else’s shoes. What does it feel like to be, for example, in an ethnic minority and not see anyone else more senior in your organisation like you? Unless you ask the question, you won’t ever really know.”
Miller agrees, adding: “Generations are fluid. Mentoring and reverse mentoring between age groups is an effective way to increase understanding and thereby collaboration and teamwork.”
She notes at Enterprise Rent-A-Car, while there may have been some initial concerns, some of the oldest employees have benefited the most.
“Many of our older employees have been with the business for a long time. They started working in a branch many years previously, while our younger, generally millennial, employees are now closest to our customers at the branch,” she notes. “Their experiences and insights are invaluable in informing the business strategy, and this is an enormous benefit of having reverse mentoring.”
Reverse mentoring: Next steps for your business
Reverse mentoring is here to stay, part of a growing movement to create a more diverse and inclusive workforce. It reflects the hugely varied demographic many employers are facing, with the workforce now spanning three or four generations – from ages 18 to 80.
About this author
Contact Alistair Cox
Alistair has been the CEO of Hays, plc since Sept. 2007. An aeronautical engineer by training (University of Salford, UK, 1982), Alistair commenced his career at British Aerospace in the military aircraft division. From 1983-1988, he worked at Schlumberger filling a number of field and research roles in the Oil & Gas Industry in both Europe and North America.
In 2002, he returned to the UK as CEO of Xansa, a UK based IT services and back-office processing organisation. During his 5 year tenure at Xansa, he re-focused the organisation to create a UK leading provider of back-office services across both the Public and Private sector.