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LinkedIn profile checklist

Part 2- maintaining your presence

Specialism-Consultancy-160px-x-160px_4.jpgIn part two of of LinkedIn advice series we show you how to maintain for presence as a professional within your industry, and get an expert rated profile.

You can view part one, LinkedIn getting started checklist here.


Once you have filled in the main parts of your profile, added a professional photo and have made some connections, the work doesn’t stop there. Simply having a LinkedIn page is not enough.

It's important to constantly update your information to match your current situation, in addition to sharing and contributing to the LinkedIn community you have begun to build.

It is recommended to fill out as much as possible, leave no areas unfilled and to aim to have an “expert” rated page. In order to do this, the following sections of you LinkedIn profile should be completed and added to over time.

If you would rather some of the changes you make to your profile go unseen, turn off the notify your network setting. Just remember to turn it back on when you’re done so they can still see the things you like or share.

Skills and Endorsements:

Use this section to show off skills you have gained throughout your career and education. The more unique and “in demand” the skills are the better.

Mentioning skills such as Microsoft word, excel, people skills etc are a little too mainstream. Nowadays these skills are already expected of you. Skills such as software and tools you use that are industry specific will stand out more.

Don’t sweat the small stuff about how many endorsements each skill has. Employers know half of them are from friends anyway. Order your skills by how impressive they are and not by how many endorsements they have. Update your skill list as soon as you learn a new skill.

Honors and Awards:

Don’t be shy here; if you were ever awarded something for outstanding work then do not leave it out. Examples include scholarships and company awards.

Projects:

Were you part of a team or project at work or in college that generated a positive outcome? Give a brief summary on what you achieved and how you managed it. If you worked as part of a team don’t try to sound like the work was all yours. 

Show off the fact you’re a team player and work well with others. It’s a highly desired skill by all employers.

Organizations:

If you are or ever have been a member of a club or organization, here is the place to mention it. Provide a short description of what involvement you have. This gives recruiters and companies an insight into how you would fit into their teams and company culture

Recommendations:

A couple of recommendations from previous managers or professors will finish your profile off well. Recommendations will only appear to be credible if they come from someone within a company or organization you have already mentioned in your experience.

Groups and Influencers:

Join groups and follow influencers that are relevant to your industry, and who you find genuinely interesting. This will show you are dedicated to staying up to date with your connections and news.

Update your LinkedIn status:

Twice a day, once a day, or a few times each week. The more you update your status or share content the easier it is for industry connections and recruiters to find you on LinkedIn. If you’re stuck for time to update your status regularly consider using a tool such as HootSuite to schedule your posts in advance.

LinkedIn Groups:

Join some LinkedIn groups you find interesting and relevant to your industry and participate in discussions. This will help to not only grow your LinkedIn network but also grow your presence as a thought leader and expert.

Engage with your Network:

Demonstrate that you are an active LinkedIn member by liking, commenting and sharing your networks updates. 

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